«BRIEF: to get companies and corporations to switch off their lights and support Earth Hour.
CREATIVE SOLUTION: yellow candles were sent to CEOs and business leaders. Each candle came in a specially-designed box, with one of its sides looking like the facade of a building. Pulling out the candle would «switch off» the building’s lights.
RESULTS: corporate support increased by 260% from the previous year. This helped make the Philippines the top participant of Earth Hour 2009, with 650 towns and cities switching off their lights.»
Los creadores:
Advertising Agency: Leo Burnett Manila, Philippines
Executive Creative Directors: Richard Irvine, Raoul Panes
Creative Director: Alvin Tecson
Art Director: Mela Advincula
Copywriters: Candice Madamba, Cey Enriquez
Agency Producers: Benjie Puno, Marissa Abayari
Account managers: Raymond Arrastia, Sue Ann Nolido, Gela Peña, Nati Go
Enlace: Ads of the World
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