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Amnesty International: Repression

Canon: Cheesy Targets

“It’s more fun underwater.”

Los creadores:

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Beatriz Sanches
Copywriter: Guilherme Aché
Illustrator: Vega Überhauz
Published: February 2011

Enlace: Ads of the World

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Deutscher Tierschutz Bund e.V.: Animal Rights

“Put yourself in a monkey’s place.
Stop animal testing with us!
Animals suffer like we do.”

“Put yourself in a horse’s place.
Stop horse branding with us!
Animals suffer like we do.”

“Put yourself in a pig’s place.
Stop anaesthetic-free piglet castration with us!
Animals suffer like we do.”

“Put yourself in a mink’s place.
Don’t buy animal skins!
Animals suffer like we do.”

Los creadores:

Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Directors: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Published: December 2010

Enlace: Ads of the World

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Save the Rhino: Giraffe, Springbok & Zebra

“Nothing we will ever bring them back.”

Los creadores:

Advertising Agency: Stick, Johannesburg, South Africa
Creative Directors: Mike Ellman-Brown
Art Director: Jonathan Wolberg
Copywriter: Mike Ellman-Brown
Photographer: Jonathan Wolberg / Stock images
Retoucher: Rob Frew
Published: January 2011

Enlace: Ads of the World

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Cuida tu librería *Fondo de Cultura Económica*

Me encantó esta campaña del Fondo de Cultura Económica.  🙂

Enlace: Nice Fucking Graphics!

Andes *Teletransporter*

Burger King

“Open late
Now open until 4AM every night.
Burger King
Have it your way.”

Los creadores:

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

Enlace: Ads of the World

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ENPA – Ente Nazionale Protezione Animali: Make up

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

Los creadores:

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009

Enlace: I Believe in Advertising

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UNICEF: Toy Soldiers

The African Continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extracts many of these children from combat and reintegrates them into society. We sent out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipients find that the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities.

Los creadores:

Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Design Director: Anita Modi
Copywriter: Sebastian Schneider
Art Director: Mbuso Tshabalala
Graphic Designer: Brad Stapleton

Enlace: I Believe in Advertising

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