Power transfusion between smartphones promotes blood donation. It’s a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Los creadores:

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design

Enlace: Ads of the World

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