An age old sobriety test, gets a new digital twist. Walk The Line – a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Los creadores:

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja

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