“Unfortunately, over 8 million people in France will keep on thinking that this is a poster for a film with dragons. Help us make Illiteracy the National Cause of 2013. Sign the petition of the National Agency for the Fight Against Illiteracy in France on illettrisme2013.fr “.

Los creadores:

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producers: Justine Bruneau, Quentin Moenne Loccoz
Accounts: Sophie Legent, Kenza Adeïda
Account manager: Pierre Beffa
Published: February 2013

Enlace: Ads of the World