Los creadores:
Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officers: Andy Dilallo, Mark Tutssel
Creative Directors: Vince Lagana, Grant Mcaloon
Copywriters: Iggy Rodriguez, Andy Dilallo
Art Directors: Justin Carew, Andy Dilalo
Photographer: Simon Lister
Producer: Michelle Browne
Retoucher: Michel Luland
Enlace: Ads of the World
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people to eat together delivering «doses» of happiness through a magic food cloche.
Let’s Eat Together http://apps.facebook.com/letseattogether
Los creadores:
Advertising Agency: Naked Communications, Copenhagen, Denmark
Enlace: Ads of the World
As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people’s honesty.
Los creadores:
Advertising Agency: McCann, Erickson, Peru
Creative Directors: Ricardo Mares, Nicolás Romano, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Giacomo Ferruzo
Filmmaker: Alejandro Ugás / La Fórmula
Additional credits: Anggelo Franceschi
Published: April 2011
Enlace: Ads of the World
Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way.
Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot.
Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the direct interaction of the friends with the huge structure.
Results: Thousands of friends in 7 countries of Latin America interacted directly with Coke’s special vending machine to celebrate Friend’s Day. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. With friendship as the must to make it possible.
Los creadores:
Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Gaston Bigio
Head of Art: Jonathan Gurvit
Creative Director: Javier Mentasti, Ignacio Ferioli
Copywriter: Nicolas Vara
Art Director: Ignacio Flotta
General Planning Director: Julieta Rey
Agency Production: Jose Cardelli
Accounts Directors: Karina Aiello/Guadalupe Acuna/Natalia Noya
Production Chief: Marcelo Ramos
Agency Producer: Esteban García Ciraldi
Enlace: Ads of the World
Y en estos momentos, todos necesitamos de esas razones.
«Refresh on the Coca-Cola side of life.»
Los creadores:
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl
Enlace: Ads of the World
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